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Posted on Aug 08, 2017 by Sophia Klippvik
Reaching audiences via video is becoming increasingly popular because it allows the audience to connect with the person or brand on a deeper level, encouraging loyalty, engagement, and interaction.
Today, many companies and individuals are using YouTube as their platform for sharing video content. This results in a growing fanbase, because people enjoy learning about brands or ideas audio-visually - YouTube receives over one billion unique visitors every month.
Based on YouTube’s latest statistics, approximately 80% of those one billion viewers are from outside of the U.S. According to the World Health Organization over 5% of the world’s population – 360 million people – has hearing loss, and 285 million people are visually impaired. So as great as YouTube’s reach is, if the content isn’t made more accessible, you might unintentionally be denying it a big potential audience.
This is where BTI Studios comes to the rescue with some tips to help grow your YouTube audience by making your videos more accessible in the following ways...
Dubbing or voiceover is when the original spoken audio track in a video is adapted to a new language. So if your video includes narration or dialogue, you can have it translated and dubbed with voice actors who speak the language you wish to dub it into.
Translation subtitling is a technique used to translate the spoken content by creating written translated text that appears on the bottom of the screen. A method often used when video producers prefer to preserve the original voices in their clip alongside the translation.
Audio description is an additional narrative voiceover track intended primarily for blind or visually impaired people. The narrator describes on-screen action between the gaps in the original dialogue and music.
Closed captions are subtitles that include not only the dialogue, but additional information such as sound effects and speaker identification, so that people who are deaf and hearing impaired can gain a fuller experience of the content. Other viewers may also find captions useful if they are watching the video somewhere they can’t turn on the sound.
Tip #5 – Transcription
A transcript is the textual representation of what is said in the video. Unlike subtitles, the transcript will include everything that is said, verbatim. Uploading a transcript alongside your video helps to make it more accessible, not only to people, but also to the Google search engines, which read text better than video. Providing a transcript is a proven way of improving a video’s SEO.
BTI Studios has been offering dubbing, subtitling, audio description, closed captioning, and transcription services for over 20 years. With our state-of-the-art dubbing facilities, our expanding in-house subtitling teams, and prestigious audio description department, we handle over 8 million minutes of content every year, making BTI Studios a hub for quality localization and access services.
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